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X-BIONIC® e-shop

The seller of premium sportswear, footwear and accessories

Creation and long-term management of a complex e-shop for the seller of this Swiss sportswear brand


  • Creation of a new e-shop with a complex connection to the internal warehouse system
  • Simplification of administration for the client
  • Ensuring the smooth and trouble-free operation of the e-shop


We provided the exclusive distributor of the Swiss branded clothing X-BIONIC® with a complete web service, from the preparation of customised graphic design to the creation of an eye-catching, representative and fully responsive e-shop, to its connection to the administrative environment. We implemented a connection with the robust internal ABRA GEN system, a payment gateway to the client’s bank, and also expanded the standard functionality of the e-shop by managing business partners along with editable pricing. We have managed the e-shop for a long time and continue to expand its potential.

The website is built on WordPress with the WooCommerce e-shop extension. Visually, we created our own custom theme with a modern and energetic design in accordance with the design manual of X-BIONIC®. Client administrators can edit the content of pages and articles in a simple way, or inform customers about the advanced technology present in the products . An added option within a customer’s account is the ability to easily register a product complaint. The connection of the e-shop to the ABRA warehouse system, furthermore, ensures the automated updating of all information about products and stock availability. Another advantage of the connection to the warehouse system is a simpler, faster and more comprehensive overview of completed orders. When designing the visuals, as well as during programming, we emphasised high-quality processing of SEO information, ensuring visibility on search engines. The solution also includes programming of the B2B part of the system for use by the company’s business partners, email editing capability and the ability to manage discount levels, including for specific partners.

Key benefits

  • Delivery of a complex e-shop and management of the design, implementation and long-term support
  • Significantly simplified administration
  • Proactive collaboration and development

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